Analytics is the deep version of My Store. Every tab segments by a different dimension.
Revenue tab
Gross revenue by marketplace, by category, by month. Drill in to see which 10 items drove the most revenue last month.
Profit tab
Same as Revenue but after marketplace fees, shipping costs, and Closo subscription. The number that actually matters.
Listing performance
Views, likes, offers, and sale rate per listing. Filter to slow-moving items to see if they're starving for attention.
Tax export
End-of-year — pull a CSV of every sale with marketplace fees and shipping costs. Hand it to your accountant.