A shop that only sits there sells slowly. Direct gives you three event formats, all created from My Shop → Events with a step-by-step wizard.
Flash sales
Pick the items, the discount and the window — the storefront does the rest: a countdown before the start collects email reminders, the sale page carries its own search and filters, and when it ends the page keeps converting visitors into followers instead of going dark.
Live auctions
Auctions run as a live room: lots with starting prices, real-time bids, a live feed and chat. A bid is a commitment to buy — the bidder’s card is verified with a hold when they bid, and the winner is charged automatically when the hammer falls. The money then flows exactly like a normal purchase: to your Stripe account, minus the payment fee.
Giveaways
A giveaway collects entries by email and picks winners for you — the cleanest way to grow your follower list fast before a drop or a sale.
Create an event