Photo best practices — what makes photos sell

Bright, clean, square. Three rules. Plus the small things that make a 30% difference in click-through.

The three rules

**Bright.** Cloudy daylight by a window beats most studio lighting. Cheap LED lamps cause color-casting that makes whites look yellow. Avoid them.

**Clean.** White or off-white backgrounds always win. A bedsheet against a wall is fine.

**Square.** Crop to 1:1 even if the marketplace accepts other ratios. Closo will adapt for any marketplace, but starting square means no awkward padding anywhere.

Photo order matters

Photo 1 — full item
The hero shot. Garment on a hanger or a flat lay, fully in frame, nothing cut off. This is what shows in search results.
Photo 2 — modeled or styled
Garment worn (or on a mannequin). Sells the fit. If you don't model, a steamed flat-lay with shoes/accessories works.
Photo 3-4 — detail
Close-ups of brand tag, fabric texture, any unique stitching. Builds buyer trust.
Photo 5+
Flaws (if any), measurements (very useful for sizes), care label.